What should I go after in organic SEO based on my DMOZ? Should I be the rank of "insurance-South NJ" vs. "New Jersey Insurance?
Example DMOZ Description:
"Independent Insurance Agency serving South Jersey with a selection of personal and commercial insurance. Provides online applications for change of policy. "
Do not let your listing DMOZ determine what keywords you target. Instead, think of how much traffic each keyword research can make.
In your example, the suggestion tool at Overture keyword search volume shows the following (in last 30 days) for the keywords you entered (and some variants):
Insurance South NJ - zero research
New Jersey Insurance - 938 searches
new jersey manufacturer insurance - 742 searches
new jersey health insurance - 722 searches
New Jersey Auto Insurance - 5499 searches
As you can see, this is a waste of time to focus on "Insurance South Jersey," because it is the volume of little or no research. New Jersey insurance "would be a better choice, but if you find a similar term that is more specific that could be useful as well.
Do not neglect the more precise geographic terms, such as city names in New Jersey. They may have a lower volume of research, but they should be easier to rank for.
I hate being the bearer of bad news ... but you need to treat DMOZ like any other directory. The description is not important in DMOZ (or any directory), the anchor text (or key phrases used in the hyperlink) are. The anchor text used thats the attainment of the link building campaigns is an important factor of high rank in search engines.
Back to DMOZ, if any SEO Consultant has followed the pace of DMOZ editors know they were down for a long period. It was not unti recently, they brought the service back on line and the publishers were actually approve or refuse ads again.
How serious is DMOZ? Just type "corrupt DMOZ" into Google and enjoy reading. You'll quickly see that you may need a deep pocket to get listed now a days.
Keith
The first results, Inc.
http://www.ontopresults.com
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DMOZ is just a directory, and should certainly not be the determining factor in what conditions are most valuable to your business. Analyzing current trends of research using a tool like Google keyword https: / / adwords.google.com / select / KeywordToolExternal can help you determine which conditions most relevant to your business to gain a significant amount of traffic research. We still recommend targeting more aggressively for words with a high relative amount of monthly traffic, but a small quantity of targeting your competition. The Keyword Tool will show two things.
Armed with this list of words, you can then go to the search engines and one by one try. The terms referring to a lot of irrelevant sites, or more "generic" are the sites you will have the best chance of ranking for organically if you are taking serious steps to improve the content of your website and backlinks. Pay per click advertising is a completely different approach with a different set of priorities when it comes to target certain key phrases.
Ultimately, what you really need a professional marketing consulting to help you determine exactly what your business goals are, and what marketing strategies will be most likely to achieve them after the implementation . Our site contains http://bigserp.com Abu details.
Posted on March 7, 2010.
